Ben & Jerry's fans in Singapore got "Moooo'd" on "April Moo Day", 1st April 2008.
Imagine a world without Ben & Jerry's funky flavors. Some customers in Singapore experienced the unimaginable earlier today.
The innovative ice cream maker engaged their customers in an entertaining initiative on "April Fool's Day" at their Flagship Scoop Shop in VivoCity (winner of the Best Global Design Store for Ben & Jerry's in 2007). Customers that visited the shop on the 1st April were told by the Ben & Jerry's scooper troopers that all other unique flavors had been discontinued. Frowning upon a tub filled with vanilla ice cream only, the customers couldn't help but request that Ben & Jerry's bring their favorite chunks back.
Click here for the press release...
Imagine a world without Ben & Jerry's funky flavors. Some customers in Singapore experienced the unimaginable earlier today.
The innovative ice cream maker engaged their customers in an entertaining initiative on "April Fool's Day" at their Flagship Scoop Shop in VivoCity (winner of the Best Global Design Store for Ben & Jerry's in 2007). Customers that visited the shop on the 1st April were told by the Ben & Jerry's scooper troopers that all other unique flavors had been discontinued. Frowning upon a tub filled with vanilla ice cream only, the customers couldn't help but request that Ben & Jerry's bring their favorite chunks back.
Click here for the press release...
